Found in Google Search
The restaurant surfacing in Google Search, including the AI overview, for a tourist looking for the best traditional place to eat.
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GrowthMarrakech
Le Vrai Traditionnel: Connected Tourism Growth System
A traditional Marrakech restaurant with a real reputation, but a scattered presence online: Google on one side, Tripadvisor on the other, nothing connected. I built and now manage the Connected Tourism Growth System that links its website, Google visibility, listings, ads, and tracking into one operation, run month after month so attention turns into measurable customer actions.
Visit the live site- Client
- Le Vrai Traditionnel, Marrakech
- Status
- Live
The challenge
Where they were stuck.
- No proper website, so tourists had nowhere reliable to understand the offer or take action.
- A weak Google Business Profile and a weak Tripadvisor presence in a city where both decide who gets walked into.
- One basic Google Ads Smart Campaign standing in for a real paid-search system.
- Nothing connected: website, Google, listings, and ads were separate, so no one could see what actually drove a call or a visit.
The solution
What I built for them.
- One Connected Tourism Growth System: website, Google Ads, Google Business Profile, Tripadvisor, search visibility, listings, and tracking, run as a single connected operation.
- Visibility worked on two fronts: across Google Search and Maps (SEO), and in AI-powered answer engines, so the restaurant can surface when a tourist asks an AI assistant where to eat, not only when they type into Google.
- Google Business Profile rebuilt and kept current: categories, photos, posts, and review replies on a steady cadence.
- Tracking on every customer action path, so each month's decisions are based on what people did, not on guesses.
Services delivered
- Connected Tourism Growth System
- Search visibility / SEO
- Visibility in AI-powered search
- Google Business Profile management
- Google Ads
- Tripadvisor optimization
- Tracking & monthly reporting
Organic · free traffic
What the system tracks in organic, unpaid reach.
The customer actions the restaurant earns without paying for placement, counted by source, month after month. Drag the stack or use the arrows.
The listing tourists see
The Google Business Profile as a tourist finds it: photos, rating, hours, and the map. The first impression the system keeps current.
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The listing tourists see
The Google Business Profile as a tourist finds it: photos, rating, hours, and the map. The first impression the system keeps current.
Paid work
What the system tracks in paid work.
The customer actions the paid work drives, measured so spend stays tied to what people actually do. Drag the stack or use the arrows.
Reach & clicks
The Google Ads dashboard: how many tourists the paid work reached and how many clicked through. The top of the paid path, measured, not assumed.
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Reach & clicks
The Google Ads dashboard: how many tourists the paid work reached and how many clicked through. The top of the paid path, measured, not assumed.
The process
How I delivered it.
- 01
Discovery
I mapped where tourists were already searching (Google Search, Google Maps, and increasingly AI assistants), what they saw, and where the path to a call or a visit broke down.
- 02
Trust
Rebuilt the Google Business Profile and Tripadvisor presence so the restaurant looks current and credible at the moment of the decision.
- 03
Visibility
Worked the restaurant's visibility across Google Search and Maps and structured its information so AI answer engines can read it correctly: clear facts, consistent details, source-worthy pages.
- 04
Action
Connected the website, listings, and Google Ads into clear paths to call, get directions, and visit, not scattered activity.
- 05
Tracking
Set up measurement on every customer action path, so calls, direction requests, and clicks are counted by source.
- 06
Optimization
Each month I review what the numbers did and tune the system: visibility, listings, and ads compounding instead of resetting.
“When Mokhtar started, we didn't have a real website and everything was separate: Google on one side, Tripadvisor on the other. He connected it all and he manages it seriously, month after month. What I see is concrete: the calls, people asking for directions, customers walking in saying they found us on Google. He explains what he does and he shows the numbers.”